For over a decade, Gairland has been developing an impressive portfolio of commercial and residential property to let in Scotland.
Gairland’s particular strength lies in their careful restorations of heritage buildings – from old banks to grand castles. However, as the business has grown it has required a decisive new positioning in the market.
Baxter + Company worked with Gairland to establish a new brand system, messaging, and website with a core focus on improving the tenant experience and fostering better conversion rates.