Baxter + Company is a creative studio with a strong focus on a sense of place, time and narrative. We specialise in working with global travel and hospitality clients on projects that span the communications spectrum.
Baxter + Company is led by Alexander Baxter, a photographer and marketer with significant experience in communications, particularly in luxury hospitality. Alexander works with a small, trusty team of content creators, designers and other specialists to create bespoke teams for projects large and small.
We work across the communications spectrum. We’re particularly good at brand strategy, brand design, content creation and custom web design. We’re also great at pulling teams together, so if you’re project requires something that might be a little out of our wheelhouse, we’ll be happy to point you in some good directions.
Signage and Wayfinding
Editorial and Copywriting
Johnston’s of Elgin
Journeys with Purpose
Marine & Lawn Hotels
The Caledonian Sleeper